24K Gold
99.9% pure
₹14,455/g
₹1,44,550per 10 grams
Gold price in India
Know the Difference Between Live Gold Rate and Gold Selling Rate
If you are searching for the Gold Selling Rate Today, you have come to the right place. Gold Varta provides updated gold price information to help buyers, sellers, investors and jewellery businesses understand the gold market better.
One of the biggest misunderstandings among gold buyers is assuming that the Live Gold Rate and the Gold Selling Rate are the same. In reality, they are different. Understanding this difference helps you make better financial decisions when buying or selling gold.
Gold Selling Price Today
Latest India benchmark, updated 17 Oct 2026, 08:12 am IST.
99.9% pure
₹14,455/g
₹1,44,550per 10 grams
91.6% · hallmark 916
₹13,205/g
₹1,32,050per 10 grams
75.0% · hallmark 750
₹10,405/g
₹1,04,050per 10 grams
999 fine silver
₹210/g
₹2,10,000per kilogram
Selling prices · Manually updated 17 Oct 2026, 08:12 am IST · Change since previous manual update
Disclaimer: These are indicative metal selling benchmarks, not a guaranteed jeweller quote. Final retail prices may include local premiums, taxes, making charges, wastage and dealer margins.
API Market Reference
Provider prices per gram, without a retail premium. Updates depend on the provider plan and scheduled refresh. The source time below shows the age of the quote.
99.9% pure
₹12,720/g
₹1,27,204per 10 grams
91.6% · hallmark 916
₹11,660/g
₹1,16,604per 10 grams
75.0% · hallmark 750
₹9,540/g
₹95,403per 10 grams
999 fine silver
₹174/g
₹1,73,900per kilogram
Last updated 09:00 am IST· MetalpriceAPI
Understand the Price
Global benchmark
The international market price of gold. It moves throughout the trading day with global demand, supply, currency rates, central-bank policy and economic events.
Local market price
The indicative price at which gold is sold in the local retail market after local premiums, refining, transport, taxes, operating costs and dealer margins are considered.
The Live Gold Rate represents the international market value of gold, while the Gold Selling Rate reflects the local retail price after market adjustments. Transportation, refining, taxes, operating expenses and dealer margins can all affect the final amount, so a small difference between the two prices is normal.
API benchmark history
This archive contains API benchmarks, including earlier locally adjusted prices. It is not a history of manually entered selling prices.
Archived API price · 24K Gold · per gram
Latest archived date: 2026-10-18. Historical methodology may differ from today’s selling rates.
₹12,720+₹45 +0.36%over 3 Months
Historical prices are archived by Gold Varta from the same benchmark feed. Past price movements do not guarantee future results.
Why Gold Varta
Gold Varta is committed to providing transparent and easy-to-understand gold price information. Our goal is to help users clearly understand the difference between the Live Gold Rate and the Gold Selling Rate.
With regularly updated prices, historical charts and simple explanations, Gold Varta makes it easier for everyone to stay informed about today's gold market.
Whether you are planning to purchase jewellery, invest in gold or simply monitor the market, historical price data can provide useful context for your decision.